Graphics Standards - University Logo
Logo: A name, symbol or trademark designed
for easy and definite recognition
The visual graphic of the bell tower with the cross symbolizes
a strong religious affiliation and incorporates a campus landmark. The logo
of Lewis
University includes the combination of three elements: the bell tower
symbol; the logotype; and the identifying statement. All of these elements
together constitute the official logo of the University:
(1) The bell tower symbol, a stylized interpretation of Sancta Alberta Chapel;
(2) the word identifiers, LEWIS UNIVERSITY; and
(3) the
identifying statement, A Catholic and
Lasallian University.
One Color
When only one color is available for reproduction, the University
logo must be printed entirely in one of the following colors: black,
Lewis burgundy(PMS 202) or white (reversed out).
Example figure
Note: The third image has been placed in a box to demonstrate a graphic
that is reversed out of a dark background. Please do not frame the
logo. See Framing on Incorrect
Uses.
Two Color
For two-color
reproduction, only use the following colors: bell tower symbol in
black; logotype in Lewis burgundy (PMS 202); and the identifying
statement in black. Example figure
Special Print Techniques
The logo may be embossed, engraved, foil
stamped on paper, etched on metal or glass, cast in metal or carved
in stone or wood. Some of these special print (and fabrication) techniques
may produce colors other than the official colors previously stated
(e.g.,
silver, gold, wood grain). Many of these techniques require special
artwork. Please contact the Office of Marketing and Communications for these
digital
files.
Clear Zone
The integrity of the logo demands
that no words or images crowd, overlap or merge with it.
A proportional minimum clear zone has been established where x is
defined as the height of the letter E in Lewis. Example
figure
Examples: If the logo is 2" wide, then the clear zone is .5"
If the logo is 3" wide, then the clear zone is .75"
Print Backgrounds
The logo may be printed over most solid colors, screens
of color, illustrative or photographic backgrounds as long as it
remains legible and reproduces clearly. However, the integrity of the logo
demands that it never be integrated into illustrations, cartoons
or other
symbols
or logos.
Minimum Size
When the logo is reduced or enlarged,
it should always be treated as one unit. All elements should be sized
proportionately. For most applications, the logo should not be
enlarged more that the maximum width of 4". Do not reduce to
a size that reduces the width to less
than 1.5". Example
figure
Exceptions
There are a few exceptions to the previously mentioned
standards that have been approved by the Office of Marketing and Communications.
(1) Some projects require a version of the logo without the identifying
statement. Smaller Web graphics, for example, can not reproduce small
text well. Example figure
(2) The bell tower symbol may be used as a separate design element
for various printed materials with the following guidelines: Example
figure
-
the entire logo appears on the same page; and
-
the bell tower is screened
in a range of 5 - 15%.
(3) Some projects might require a "text-only" version of the logotype. The
Sancta Alberta bell tower is not appropriate for use on certain materials
because of its delicate architecture, and
when inappropriate use would appear disrespectful such as on athletic
equipment, floormats, etc. For printed materials, the entire logo
must appear
in its entirety at least once. Example
figure
Supplemental Logos
The identity system provides a method for a regional
campus, school, college, department and official entity or organization
within the University to create a customized logo by utilizing the
official logo with the addition of a specific name. Example
figure
Contact
the Office of Marketing and Communications for assistance with supplemental
logos.
Electronic Files
- All approved logos are stored as digital files and can be accessed through Blackboard.*
- Access Blackboard through your Web browser: www.lewisu.edu/bb
- Log in using your normal login credentials. For new Blackboard users,
use your Lewis e-mail ID for both the username and password. (e.g., if
your e-mail address is smithan@lewisu.edu, then your initial username and
password
will be "smithan").
- Go to Institution Page in the upper left navigation
- Scroll down to Helpful Links 鈥� Faculty & Staff
- Open the Show All link
- Click on Marketing & Communications
Here you will find a folder containing logos, the University photo gallery, letterhead and templates.
* Note: Outside vendors must request digital files from the Office
of Marketing and Communications at (815) 836-5299.
File Formats
Each file is available in three different formats. Use
the descriptions below to select the proper format for each project.
• JPEG ~ compressed files, saved as RGB for Macintosh or IBM compatible
machines. Best suited for PowerPoint presentations or Web/Internet applications.
• BMP ~ RGB files best suited for Microsoft® Office
and Microsoft® Publisher.
• EPS ~ saved as CMYK for Macintosh or IBM compatible
machines.
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